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Kuration #215 Using LinkedIn to raise funds
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The article by Katie Konyn and Daniela Restrepo outlines a strategic approach for founders to use LinkedIn for raising a Series A funding round. With investment activity at a three-year low, founders face tough odds, especially with the average funding time between seed and Series A rounds stretching to 25 months. The authors suggest using LinkedIn's vast database of over 950 million members to research potential investors, build new connections, and nurture these relationships. They recommend a four-step approach to increase visibility and reach with investor networks on LinkedIn, emphasizing the importance of networking with a larger set of weak ties and tracking progress through a comprehensive database of potential investors.
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