Kuration #254 Sunday Special
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Trending 📚 Recommendations
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
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Podcast Episodes worth a listen 🎙
Creators on Air Podcast
Struggling to niche down?
You’re probably a multipotentialite.
A multipotentialite is someone with many interests and creative pursuits.
But it doesn’t mean you can’t be a successful creator.
Jake McNeill is the founder of Creative Hackers. He has developed mental models and frameworks to help Multipotentialites leverage their divergent thinking and maximise their potential whilst working with artists, creators and entrepreneurs.
In this episode of Creators on Air, Jake McNeill, founder of Creative Hackers joins us to discuss what it means to be a multipotentialite, being authentic as a creative entrepreneur and overcoming dopamine overdose.
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